WHO WE ARE
WHO WE ARE
MarketResponse International is a full service, global research firm based in Minneapolis, USA. We work on a global scale for leading brands in medical, financial, automotive, industrial, government and consumer products.
Beyond our expertise across the full breath of quantitative and qualitative methods, we are the most experienced firm in the field of Motivational Research.
Through this level of consumer understanding, we are able to expand our involvement from research and facilitated planning efforts to enhancing clients’ predictive models and messaging platforms.
Relationships deliver the benefits of a Client-focused shop. Yet, we’re able to tap into the significant analytics, and data integration capabilities of SAMA (SmartAgent MarketResponse, NL). Authors of the proprietary methods we’ve fielded and enhanced during our 20+-year alliance.
In the 1990s, U.S. research focused on traditional models and the prototypical “American”. In Europe, new account planning and cross-cultural branding methods were being developed.
Tom Pearson’s curiosity brought him to MarketResponse, Netherlands. He discovered methods that applied social/psychological theory to brand strategy explorations – the most meaningful vantage point for consumer understanding.
Recognizing the power in research designs able to quantify the richness of qualitative learning, Tom launched MarketResponse International in Minneapolis, US. Since 1992, The practice has flourished and expands to provide new messaging platforms, data integration strategies, and facilitated workshops, as part of our Client relationships.
As marketers unite data across behavioral and transactional sources they “build-a-logic” for communicating with individual customers. In short, they make assumptions and profess a sense of understanding through predictive models able to span channels and offers.
With the benefit of a category specific motivational segmentation, Clients are able to understand customer needs in the context of their self-image – making customer contacts as meaningful as they are frequent.
Outcome: The ability to get closer to where and when the individual decides in your favor
Upshot: New offerings, relationships and a competitive advantage for our Clients
While we perform as a global research firm, many projects are country specific. Presently we’re working with leading brands in medical, financial, automotive, industrial, government and consumer products.
As we are charged with delivering proprietary insights, relationships and findings are often confidential. The following are a sample of Clients we have the pleasure to serve. Please contact us to arrange the proper forum to provide detail on our experience.
FULL SERVICE GLOBAL QUALITATIVE/QUANTITATIVE EXPERTISE
At our heart, MarketResponse is a custom research practice. We design, field and deliver findings using the range of established qualitative and quantitative techniques. Our charter is Global. We enjoy both strong international partnerships and priority status among the most reliable global networks. Over our 22 years, we continually adopt and develop the most sophisticated analytical models to heighten the quality and clarity of our findings. When appropriate, we apply proprietary methods that build on accepted social/psychological theory. In all engagements, we strive to reveal
the consumer decision drivers that inform management and drive market strategies.